Architectural
Transforming Transit into Art at Union Station
Softmotion partnered with artists Camal Pirbhai and Camille Turner on House of Baby, a monumental lenticular installation displayed in Toronto’s historic Union Station. Installed in one of Canada’s busiest public spaces, the piece captures the tension between motion and stillness, transforming the daily rhythm of commuters into a moment of reflection.
House of Baby blends photography and movement to portray Union Station at rush hour. In the base image, crowds of commuters blur in motion, while seventeen individuals appear in sharp focus across the scene. As viewers move past the lenticular surface, these figures shift in and out of visibility, embodying both the collective energy and the quiet individuality found within public space.
At over 13 feet high and 38 feet wide, this large-scale installation demanded precision in every stage of production and installation. Softmotion’s team conducted on-site assessments, coordinated logistics, and executed an overnight installation to ensure seamless integration with Union Station’s architecture. Each lenticular panel was calibrated for clarity, depth, and lighting to achieve a balanced visual impact across the massive wall surface.
The collaboration reflects Softmotion’s expertise in architectural lenticular design, merging technical mastery with artistic vision. House of Baby invites visitors to pause amid the movement, offering a powerful visual metaphor for urban life, human connection, and the stories that unfold within shared spaces.
