Smirnoff Lenticular Transit Installation

Advertising

Smirnoff Stops People in Their Tracks

Smirnoff partnered with Softmotion to create a lenticular transit installation for New York’s busiest subway stations. Designed to be unmissable, the display encouraged passersby to stop, look, and engage with the brand message in a way traditional print could not.

Client Smirnoff
Location New York

The lenticular concept revealed different product visuals as commuters moved through the station, creating a dynamic interaction that stood out in a crowded advertising environment. This movement-based reveal dramatically increased engagement and dwell time.

A woman with short blond hair holds a martini glass. She wears a white, bejeweled dress and blue accessories, with blue lipstick and eyeshadow. The background features large blue roses.

Strategically placed in high-traffic locations, the installation exceeded performance expectations and demonstrated how lenticular advertising can elevate the Smirnoff brand visibility in competitive urban spaces.

A close-up of a Smirnoff Whipped Cream Flavored Vodka bottle label featuring a gold double-headed eagle crest and bold text reading “Smirnoff” and “Whipped Cream Flavored Vodka.”. A woman with short blonde hair in an ornate, bejeweled dress holds a glass of liquor. She poses confidently in a lavish, gold-toned room decorated with floral patterns and chandeliers.

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