Advertising
Shattering Expectations with Jägermeister
Softmotion partnered with Jägermeister to produce a bold lenticular display designed for high-impact use at trade events. The artwork featured Jägermeister’s iconic bottle exploding through ice, creating a dramatic motion effect that immediately drew in viewers and energized the branded space.
As attendees walked past the installation, the lenticular lens revealed two distinct visual states: the bottle emerging from cracked ice and a burst of shattering ice fragments suspended mid-air. This dynamic transition mirrored the Jägermeister brand’s “Release the Beast” energy and captured attention far more powerfully than a static print. The result was a piece that stopped people, sparked reactions, and encouraged conversation.
Lightweight, durable, and visually striking, the lenticular display could be reused across events and promotional environments. Its motion-driven storytelling made it an ideal solution to help Jägermeister stand out in crowded retail and advertising environments, where brands compete for immediate visual impact.
