Cartier Lenticular Luxury Product Showcase

Advertising

A Moving Showcase for Iconic Cartier Design

Softmotion partnered with Cartier to create a lenticular product showcase designed to demonstrate the brand’s collection across multiple environments. The result was a portable, electricity-free visual display that functioned like a video in print, capturing attention wherever it was installed.

Client Cartier

The lenticular sequence allowed Cartier to highlight different products and settings within a single installation. As viewers moved past the display, the imagery shifted to reveal new perspectives and contexts, creating a sense of cinematic storytelling that aligns with the kind of immersive brand experiences often featured in retail and advertising environments.

A luxury Cartier watch with a black leather strap and silver Roman numeral dial is displayed in front of a red Cartier box. The words "CALIBRE DE CARTIER" and "Cartier" appear above and below the watch. A black leather Cartier wristwatch with a silver case is displayed against a dark red background, with the words "Calibre de Cartier" above and "Cartier" below in elegant white text. A luxury Cartier wristwatch with a brown leather strap and silver dial is displayed on red boxes. The text "CALIBRE DE CARTIER" appears above and "Cartier" below in elegant fonts, emphasizing the brand.

Because the lenticular prints were lightweight and durable, Cartier could repurpose the installation across retail spaces, events, and promotional environments. This flexibility extended the lifespan of the concept while maintaining brand elegance and consistency.

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