Discover the
Lenticular Experience

Step beyond static visuals. Lenticular printing brings your message to life through motion, depth, and dimension—creating an experience that traditional formats just can’t match.

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A symmetrical, abstract 3D form resembling a cross between a flower and a butterfly, with intricate, flowing, tan-colored curves and textures against a solid black background.
A diagram of a toothed rubber belt, partially peeled back to reveal inner layers of reinforcing cords running parallel beneath its grooved surface.

What is Lenticular Printing?

Lenticular printing is a visual technique that creates the illusion of motion, depth, or transformation by layering images beneath a specially designed lens. As someone moves past the piece, the image shifts—revealing new perspectives, animation, or 3D effects.

Unlike static prints, lenticular invites interaction. It turns flat surfaces into dynamic experiences that catch your eye and hold attention. Whether you’re creating a product display, large-format installation, or a collectible print, lenticular helps your work stand out in a way traditional formats can’t.

At Softmotion, we’ve been creating immersive visuals since 1997 helping artists, architects, creatives and teams like yours bring bold ideas to life.

Learn how our collaborative process works

A 3D figure walks past a display showing different images from various angles. The diagram illustrates how image tiles change with the viewing angle and distance. The SOFTMOTION logo appears in the bottom right corner.
A smiling person with glasses holds a square artwork showing animated, sparkling white dots forming a swirling pattern. Party streamers hang from the ceiling and colorful cushions decorate a gray sofa in the background.A sepia-toned image of a woman with her eyes covered by a large, blooming flower, blending seamlessly with her face against a dark background.

Techniques We Use

Creates seamless motion using frame-by-frame transitions—ideal for gestures, facial expressions, or kinetic effects.

View our projects
A sepia-toned image of a woman with her eyes covered by a large, blooming flower, blending seamlessly with her face against a dark background.

3D Depth

Adds spatial layers that create a sense of dimensionality and realism. Perfect for fine art, portraits, and product features.

A close-up of a spotted yellow orchid with a pink and white center, set against a black background. The petals have red spots and the image has visible digital lines.

Flip

Alternates between two or more images depending on viewing angle—great for before/after, bilingual content, or conceptual contrasts.

Large wall mural in a modern indoor space featuring abstract art: white flowers in the center and vertical green lines resembling trees, blending natural elements with geometric patterns. Shiny floor reflects part of the mural.

Agamograph

Displays one image from the left and a different image from the right, creating a playful, interactive effect that shifts as people move.

A digital painting shows a close-up of a person's face, focusing on the lips and chin. A gloved hand gently touches the chin, and the image is rendered in soft, blended colors with a dramatic lighting effect. A close-up of a painted face focusing on full red lips, part of the nose, and a hint of green and yellow hues blending into the background with expressive brushstrokes.

Personalized and calibrated results

We provide expert guidance, fine tuning every detail—scale, lighting, and distance to deliver crystal-clear results without compromise.

See our industry-leading processSee our industry-leading process

Ideal Applications

Lenticular works best where visual impact matters most. We start every project by understanding your space, audience, and goals—so the effect feels intentional, immersive, and built to resonate.

View our projects

Luxury Retail Displays

Capture attention and invite foot traffic with motion-driven visuals that pull shoppers in.

Fine Art & Installations

Add movement and dimension to galleries, murals, and collectible editions.

Packaging 
& Labeling

Bring your product to life with flips, textures, or animated brand moments.

Corporate Interiors & Lobbies

Transform blank walls into immersive brand moments with custom lenticular design.

Entertainment 
& Promo

Animate film stills, album art, or posters for a tactile, collectible experience.

Something 
else in mind?

If our application is not listed, contact us to explore what’s possible for your space.

Dark, grainy textured background with subtle blue and black tones, resembling visual noise or static. No distinct shapes or objects are visible.

How does it work?

Our collaborative, risk-free process is designed to give you confidence and clarity at every step, from first conversation to final reveal.

See our industry-leading process