We are Softmotion.
We transform visual imagery into
immersive and kinetic experiences
that elevate public spaces
We educate and inspire artists and designers to harness the potential of lenticular lenses to create unique and immersive spaces.
By innovating with large format and agamograph, we integrate this medium into architecture and contemporary art.
At Softmotion, we believe that great visual experiences don’t just capture attention. They create lasting impressions.
Innovating lenticular and kinetic design since 1997, we’ve specialized in premium lenticular printing and immersive visual production, helping artists, designers, and agencies transform ideas into dimensional storytelling.
With offices across Canada and the United States, we’re proud to serve clients across North America — from boutique design firms to some of the world’s most recognizable brands.
Our approach combines technical mastery with creative insight. We offer full-service production, from concept to installation, tailored to your audience, medium, and goals.
Our Culture:
Built on Trust, Creativity,
and Excellence
At Softmotion, our culture is rooted in trust, collaboration, innovation, and excellence. Every project begins with open, honest communication — the foundation for strong relationships and impactful work.
Our team listens closely and works alongside you to bring your vision to life with personalized, thoughtful guidance.
We’re driven by a deep commitment to craftsmanship and a constant push to explore what’s next in the lenticular medium. Whether we’re developing new techniques or refining the smallest production detail, our passion for creating truly unique visual experiences comes through in everything we do.
Bringing Artists’ Visions to Life, One Frame at a Time
We believe in the power of artistic expression—and we’re proud to help bring bold ideas into the world, one dimensional frame at a time. From gallery installations and limited-edition prints to experimental concepts, we offer the tools, expert guidance, and collaborative spirit that artists need to turn vision into reality.
Our support goes beyond production. We are committed to sharing knowledge, pushing boundaries, and helping make lenticular art more accessible to creators around the world.
Meet the Team
Guy Brisson
Project Director
Guy Brisson
Project Director
With over 50 years combined in lenticular, from his early career at Eastman Kodak to decades at Softmotion, Guy has led more than 1,000 productions and installations worldwide. Dedicated full time to the lenticular medium, he ensures every project is delivered with precision and impact.
Daniel LeFrançois
Production Director
Daniel LeFrançois
Production Director
Daniel has spent 25 years mastering large format printing, pioneering lenticular printing techniques for image sequence synchronization on large scale installations that require phased tiling of animations and 3D. Dedicated full time to the lenticular medium, he combines technical mastery with an eye for detail.
Melanie Richer
Art Director
Melanie Richer
Art Director
With over two decades immersed in design, Mélanie brings a multidisciplinary eye shaped by architecture, fashion, music, and culture. Founder of 12h30, she bridges intuition and strategy to craft brands that are as authentic as they are impactful. From visual storytelling to positioning, her work distills simplicity, emotion, and purpose into every creative decision — ensuring each project resonates with clarity and meaning.
Bobby Audet
Digital Director
Bobby Audet
Digital Director
A web developer and digital strategist with over 14 years of experience, Bobby combines technical expertise with a deep understanding of human connection. Having led both creative and business teams, he bridges design, development, and strategy to drive digital growth with purpose. Entrepreneur at heart and lifelong learner, he brings clarity, structure, and energy to every project — transforming complex digital challenges into meaningful, measurable impact.