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Nintendo’s agency, Goodby, Silverstein & Partners, wanted to create an ad campaign that would keep consumers attention far longer than traditional mediums. They wanted to create an interactive space at a reasonable price.
AD+ Softmotion® responded with a jaw dropping, lenticular 3 phase backlit flip in 3D , showcasing the numerous caracters featured in the new 3D video game.
Agency: Goodby, Silverstein & Partners
Application: Backlit 3 phase flip 48’’ X 72’’ in 3D for shopping malls