BIMM Communications brings the action of the moment to life to a direct marketing campaign by adding a lenticular 3D animation card to a larger 2D piece.
NBC came to AD+ Softmotion ® when they needed a world class lenticular producer who could bring to life a new film series on a promotional card.
Visine gets the red out®. Pfizer wanted to show the relief once the red is out with the Visine Maximum Redness Relief Formula.
Tact Publicité mandat was to create an interactive space for consumers at the POP level. The goal was to project Michelin as a modern and high tech company. The agency Tact Publicité partnered with Softmotion to create the dynamic 3D animation / transformation.
AREA’s mandate was to explore a promotional piece that would demonstrate HP’s innovative camera offerings at the retail counters. The lenticular flip effect educates the consumers on camera benefits & features, without the presence of a salesperson since it articulates and simulates the potential results.
Photographer David Breashears wanted to show the evolution of Mount Everest on a postcard size promo card. He provided image from 1921 and from 2007 in order to articulate the effects of global warming.
The Astra Pulmicor lenticular cards packaged with the product box demonstrates the functions of their budesonide inhalation powder.

