The Product.
“The interactive experience that promises superior ROI.”
3D it seems, is once again in vogue. With the box office success of movies such as Avatar and the incoming deluge of 3D television sets, 3D video games and 3D cameras, savvy marketers are once again setting their eyes on features in the third dimension.
Lenticular, of course, isn’t new: novelty lenticular prints span back over 60 years. However, the new generation of lenticular substrate is now within the reach for more printing applications, moving from what was once a black art to a discipline mastered by Softmotion since the mid 90′s. Central to this shift is the development of a sophisticated digital workflow, which aids in commoditizing previously highly proprietary and expensive lenticular techniques.
Our lenticular for out-of-home media, POP and direct marketing solutions reaches far beyond flat advertisement, creating an interactive environment within a signage space at affordable prices, from postage stamp to billboard size, with accurate phasing.
“What is lenticular and how it works ?”
Lenticular prints are graphics designed to work together with a lenticular lens that allow viewers to see different images when viewed from different angles.
The image is a composite of two or more graphics that are interlaced together. The lens is a unique plastic that is made up of individual lenticules. Based on the angle of vue, each lenticule acts as a magnifying glass that enlarges and displays the portion of the image seen in the specific angle of vue. Multiple lenticules working together create the entire lenticular image. Therefore, lenticular prints will display motion in three-dimensions because the left eye and the right eye will be viewing the lenticular prints from different angles.
The lenticules for 3D should be positionned vertically in order to accommodate binocular disparity, the concept that both your right eye and left eye view a scene from different angles. The humain brain will process the multiple perspectives and provide 3D images.
“Why you should consider Softmotion 3D Imaging for your next project ?”
Simply stated, Softmotion 3D Imaging Attracks Attention. Savvy marketers know that in today’s retail environment, over half of all purchases are unplanned. Shoppers are faced with hundreds of choices while strolling down store aisles. In an independent study, tests were conducted to measure sales using a static display and sales using a motion display. Sales volume in stores where static displays were used increased by am average of 56%, while stores that used the motion displays reported increases of up to 107%, a 51% increase over static displays !
Retailers Prefer Motion Displays. Store managers, the front line of any in-store marketing campaign, know from personal experience that motion displays increase sales. Statistics gathered over a three year independent marketing study showed 65% of retailers surveyed wanted advertisers to provide motion displays.
Better In Store Placement. At the retail level, where products meet the toughest competition, store managers often determine the success or failure of advertising by location. A documented 88% of all motion displays achieve prime location placement, maximizing the return on advertising dollars.
“Softmotion 3D Imaging & Displays means more sales and a better return on your advertising dollar.”
20 000 new products will be listed this year at the retail level in north america. Only 5% of these products will survive, 35% of the survivors will never meet the eyes of the customers. If your product is not in the eyes of consumers, it doesn’t exist !
